the catalyst invitational - abuja 2026

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CALETH Introduced as The Catalyst Invitational Powers High-Profile Evening Cocktail Party in Abuja

CALETH, a new online advertising platform built around peer-to-peer promotion on WhatsApp and Telegram, was formally introduced on Friday, 18th September 2026, as it powered The Catalyst Invitational at The Atrium of the Shehu Musa Yar’Adua Centre, Central Business District, Abuja. The invite-only cocktail evening brought together selected high-profile personalities, influencers, creatives, and dynamic leaders for conversation, connection, and a premium night of networking.

Unlike conventional digital advertising, CALETH is positioned as a cheaper and more direct alternative that works where Nigerians already spend their time — inside WhatsApp and Telegram. Founded by Mr Dumebi Charles Okoba, the platform is built on a peer-to-peer model: rather than only buying space on large social networks, brands and promoters can reach audiences through group admins, community managers, and individuals who command real attention on messaging platforms.

At the heart of the evening was a clear presentation of this value. Guests were shown how CALETH seeks to lower the cost of online advertising while improving relevance, by placing messages closer to trusted conversations and community channels. For influencers and WhatsApp or Telegram group admins, the platform was presented as both a distribution tool and an earning opportunity — a way to monetise audience access while helping brands reach people more efficiently than through expensive mainstream ad accounts.

The Catalyst Invitational was deliberately exclusive. Attendance was by invitation only, and the room was arranged with cocktail tables and executive chairs to encourage meaningful interaction rather than a large open conference format. Opening remarks from Arogundade Dolapo - the convener, The Catalyst set the tone for an evening designed to connect influence with practical opportunity, before CALETH’s team took guests through the platform’s proposition and how it can be adopted.

Organisers framed the partnership as a natural fit. The Catalyst focuses on empowering dynamic leaders and convening high-value networks; CALETH offered those same leaders a new commercial tool for visibility and audience engagement. By introducing the platform inside a closed high-profile room, the evening gave CALETH direct access to the exact people most likely to test, adopt, and recommend a WhatsApp- and Telegram-based advertising alternative.

As the formal segment ended, guests continued networking before the night moved into a ravy and party session, blending business introduction with celebration. The structure reflected the organisers’ intention: substance first, then an energetic close suitable for an exclusive Abuja evening.

The event has placed CALETH and its founder, Mr Dumebi Charles Okoba, firmly on the radar of influencers and community leaders in the capital, while strengthening The Catalyst’s reputation as a platform that does more than host gatherings — it opens doors to new tools and partnerships. With more programmes expected under The Catalyst brand, Friday’s Invitational marked an early and strategic public step for CALETH’s peer-to-peer advertising push on WhatsApp and Telegram.